HS analysis Chinese Tiktok is producing more and more good-natured news, but there is an iron system behind it

Butter how much wonderful good-natured news about the Chinese-owned Tiktok is told!

Just the latest sensation is 83 years old Annie Korzen, whose fans would like to adopt a grandmother. “Videos are created spontaneously,” the experienced actor says.

The London Philharmonic and Wigmore Hall introduce teenagers to art music with their imaginative Tiktok content.

The English National Opera did Tiger King series even “Opera” to Tiktokiin. There it plays as shorter snippets according to the nature of the service, but on Youtube you can hear the work completely in five minutes.

When The share of royalties in services such as Spotify for songwriters, for example, has been a source of concern, Tiktok rushed to announce on Friday that it could give tips to the artists they admire.

And it’s not just about music. Even the # booktok challenges clearly affect book sales, he said The Guardian last month and The New York Times already earlier.

According to the headlines, Tiktok can even save the lives of its users! Girl reported missing last month was saved ”With the hand signal he learned from Tiktok, “in the United States.

All this news is obviously true, as is of course many negative news, which Tiktok says it does repairs effective algorithm.

But at least for now, Tiktok seems to be getting more wonderful human interest stuff than Facebook, for example, even though both platforms collect and resell our data.

And that’s what Tiktok’s Chinese company Bytedance is aiming for.

About the efforts has been told in more detail, for example, in the recent Bloomberg financial website in the analysis.

It all started when he was educated in China and developed into an online guru in San Francisco Alex Zhu launched Musical.ly in 2014.

He personally contacted the first popular users of the new service and their parents, offered dinners, and developed strategies to increase the popularity of both them and his own business.

Three years later, the application already had 200 million users. The greatest popularity was in the United States.

Around the same time, in 2017, Chinese Bytedance bought the app for an estimated $ 1 billion. The name Tiktok became established.

In last year’s statistics, Tiktok was already the world’s most downloaded social media app.

Tiktok actively combats with the stars of the platform, i.e. influenza. This has led to many seemingly “spontaneous” phenomena.

Tiktok stars have their own contacts in the company’s staff. Stars as well as rising influencers receive weekly tips on new campaigns that can help them improve their visibility and earning potential.

Tiktok already selects singles on behalf of record companies. For example Megan Thee Stallionin SavageThe hit was based on a collaboration that forced the artist’s background forces to change a single selection already made at Tiktok’s urging.

Even older music finds new listeners in Tiktok, a favorite of teens and young adults. A Fleetwood Mac hit decades ago Dreams rose back to the top of the charts thanks to the Tiktok video, and Rolling Stone magazine was also surprisingly high ”Top 500 songs through the ages ”.

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Tiktok is actively involved with influenza. This has led to many seemingly “spontaneous” phenomena.

Last in August of that year the then president of the United States Donald Trump signed regulations aimed at limiting Tiktok’s power by pressuring it to sell some of its operations to the United States.

It could have been revenge for the Tiktok campaign adversely affected to one of Trump’s election ceremonies. Still, there were also genuine security concerns about the transfer of U.S. data to China via millions of Tiktok users.

Several lawsuits followed. Bloomberg as well Forbes and The Wall Street Journal have told how Tiktok – owning Bytedance incited U.S. young influenza lawyers to meet with a lawyer familiar with the U.S. Constitution and file a lawsuit to lift Trump ‘s planned restrictions.

This was marketed as a “grassroots” campaign for freedom of speech among young people in the United States, but was based on a strategy planned in China.

Teaching: Tiktok can provide a lot of fame and significant earning potential, but it can also require reciprocal services – such as participation in a complex lawsuit.

At the same time, it’s hard to say what the impact of the campaign was Joe Biden administration unpack Trump Tiktok in June this year.

At least the decision guaranteed Tiktok’s free operation in the United States for the additional investigations required by Biden.

China seems to be pleased with Tiktok’s influence and how obediently the company has adapted to limit access to and management of data by its Chinese users in Douyin. Douyin is the version of Tiktok used in China.

China also seems to recognize the harmfulness of the service to children since September it was limited the use of time by Chinese children under the age of 14 in the service.

Next China wants more global cultural soft power.

A good month ago, for example The South China Morning Post said, how the Chinese Communist Party ‘s Propaganda Center and several ministries decided in a coordinated manner to accelerate China’ s cultural exports.

All cultural nations – and China’s cultural history is dazzling – see cultural exports as desirable, but in addition, China is still striving to grow new domestic companies into “global media platforms”.

It is one way to gather data from humanity that is intellectual Francis Fukuyama called recently In an HS interview “New oil”. And where so far mostly U.S. companies since the owners of Google and Facebook have excelled.

So many will get more quality entertainment and wonderful human interest content from Chinese companies as well.

Many young people in the West will get rich as “influencers” by taking advantage of new Chinese media platforms. In return, reciprocal services will be requested as before.

And at the same time, China is collecting more and more data about us that it wants to use to improve its global influence.