How much does a wedding dress cost and what are the big favorites?

Weddings have recently become a big business to multitude of companies and sectors. From the ceremony to the banquet, going through the novice trip, the gifts for the guests and an infinite details that will mark the day of many couples, the costumes of the protagonists occupies a small percentage in the expected expense of many couples. Currently, almost 20% of the couples who are married belong to the Z and 7 generation every 10 are millennials And this fact is changing the way to do and undo, also at weddings.

There are as many styles as girlfriends, but what most women who are about to marry coincide is that the bridal look must reflect their usual style. For 7 out of 10 brides, this is crucial. In addition, the 92% of brides choose a specialized storetailor or specific designer for an attire as important as this. White is still the favorite color for the big day look (71%) And the ivory sneaks into second place, winning more and more adepts (21%). The V neckline (53%), boat (16%) and heart (8%) are the most demanded, while cutting in A (27%) and the princess cut (26%) are the favorites as regards pattern, according to the data that is reflected ‘Book essential weddings’, published by the web specialized weddings.net in collaboration with the professor of ESADE, Carles Torrecilla.

The brides continue “Without wanting to risk too much” And so they leave in the hands of a professional the design and preparation of their dress, for which they spend, on average some 2,320 eurosaccording to the report of the 2024 bridal sector of the specialized website. Emblematic brands such as Pronovias or Rosa Clará They are still great favorites and tell their catalogs with designs that start from 1,500 eurosreaching the 13,500 euros In the most exclusive designs.

But if there is something that attracts attention and that is reflected in the commented manual is that “more and more girlfriends are opting to wear more than one wedding look the big day.” 26% of the protagonists will wear several dresses or will transform the main dress; While reusing the wedding dress after the big day is another of the upward trends, however, much of them (71%) prefer to save it or believe that it would be very difficult to adapt it for another event.

And what happens to the bride and groom?

According to the report, the bride and groom invest on average, 1,020 euros in your suit And they are also clear: “The suit with a tie or bow tie is still the favorite for the vast majority (74%).” Like the brides, they do not risk and choose to buy the suit in a specialized store, a tailor or a specific designer (74%). The data reflect a growing tendency towards customization and the search for exclusive designs that make each wedding a unique and unforgettable event, such as the couple married.