The departure of Leo Messi from FC Barcelona has left a void impossible to fill both in the dressing room and in the hearts of all the Catalans. Without a doubt, his absence will be noticed every weekend and it will be very rare to go to the Camp Nou and not see Messi. But where more damage is going to do the Argentine’s march is in the already battered coffers of the club.
Much has been said these days that Messi’s departure was the best for Barcelona at least in economic terms, but as published by the intangibles valuation consultancy Brand Finance The departure of the Argentine would mean a potential loss of value of the Barcelona brand of 11% and it would lose about 137 million in 2021.
S estimates that of those 137 million losses in income that Barça would suffer, 77 would be due to commercial income since Messi is a very important asset for the sponsors; 43 for the sale of T-shirts and other merchandising products, something that would also affect Nike’s turnover, and the remaining 17 million for the match day and the results on the field of play. The culé fan will take a while to get used to going to the Camp Nou and not seeing Messi on the pitch.
“Messi is synonymous with the Barcelona brand and has been the club’s talisman since he burst onto the scene 15 years ago. His presence at the club has undoubtedly allowed him to attract fans, season ticket holders, top players, managers, business deals and win trophies. His departure can cost the club a lot and cause a painful decrease in the value of the brand, “said Teresa de Lemus, CEO of Brand Finance Spain.
FC Barcelona is currently the second most valuable club in the world with a value of 1,266 million euros behind Real Madrid whose brand value is 1,276 million, 10 more. With these losses, the Barça club would be relegated to third position behind Manchester United valued at 1,130 million.