Free donuts, free beer and vouchers: In the USA, vaccinated people are sometimes motivated with gifts. Researchers see potential for Germany.
Munich – The Robert Koch Institute (RKI) speaks of a necessary vaccination quota of 85 percent of Germans in order to be able to slow down the fourth corona wave in autumn. A study now shows that a higher vaccination readiness could be achieved by relatively simple means: Rewarding people.
A second study starts at this point. The researchers from Germany and the USA offered the 20,500 Germans surveyed not only money in return for a vaccination. But also freedom or a vaccination appointment with the family doctor – and not in the vaccination center. Overall, the researchers came to a willingness to vaccinate of around 75 percent, explains Felix Hartmann, one of the authors of the study, in mirror-Interview.
Political scientist Hartmann: “50 euros work, even against vaccine opponents”
Nevertheless, one notices strong differences between the interest groups: For example, a combination of all incentives would increase the willingness to vaccinate by around 13 percent. It looks a little different with vaccine opponents: “50 euros work, even with vaccine opponents,” says Hartmann: “However, the effects are relatively small.” One is only talking about an increase of one to two percent.
Money alone is not enough for other undecided people, says Professor Nora Szech from the Karlsruhe Institute of Technology (KIT). Access to vaccinations must also be improved, said the scientist, who only recently published a study on the subject. It would be easier for many people to get vaccinated while shopping in the city center, for example, instead of having to drive to a vaccination center. Szech goes on to say that the elderly and the less educated will not be reached unless something is done about access to vaccinations.
Study makes it clear: There is no one solution for everyone
Hartmann’s researchers also found that different age groups are addressed by different incentives. According to Hartmann, the younger generation would be more likely to be motivated for greater freedom, while older people would be attracted by a vaccination appointment with their family doctor. The study also found that “the willingness to be vaccinated by the family doctor increases the longer the distance to the nearest vaccination center increases,” Hartmann explains mirror. (Clara Marie Tietze)