How are the shirts of the big European clubs priced?

With the agreement with Nike, Barcelona takes a leap forward in its income from the technical sponsor of its shirt. This is an endless race between the main sports brands and the biggest clubs in the world. What follows is a review of how the jerseys of the most important football teams are currently priced.

Adidas contracts: Real Madrid, Manchester United, Bayern and Juventus

In this sense, although it has not been its best years on the pitch for a long time, Manchester United has always been characterized by reaching very succulent agreements, with fans all over the world, especially in the Asian market. The Old Trafford team currently has a contract with Adidas, signed until 2035, which brings in around 105 million per season.

For its part, Real Madrid, with links to the same German firm, has a contract until 2028 and receives a fixed amount of around 110 million per campaign, sales of shirts in outside stores. The amount that Bayern charges from Adidas is lower (about 60 million a year) under a contract that was signed in 2015 and is valid until 2030. In any case, the money that the Bavarian giant earns is higher than that Juventus pockets, also with the three-stripes brand (about 51 million per year until 2027).

Nike contracts: Chelsea, PSG, Barça and Liverpool

As for the kits that Nike equips, Chelsea has a contract until 2032 and it is estimated that it earns up to 66 million per season. A figure slightly higher than what PSG takes (about 60 million euros per season, also until 2032).

The most powerful brands are always attentive to being able to acquire a team that has an agreement with the rival firm. In this regard it is not yet official but in England they assume that Liverpool will sign a contract with Adidas starting next season, which would pay them around 70 million per season. Now you see Nike, which would be paying him half, about 35 million per campaign.