Throughout the 21st century, artificial intelligence has become increasingly integral to numerous industries. The concept, which revolves around computer simulations mirroring human actions and thought processes, has drastically altered the outlook of the online casino industry, with an array of operators striving to implement forward-thinking technology. Fundamentally, AI has been at the forefront of making web-based casinos more efficient and user-friendly. So, let’s take a look at how AI can continue to assist the sector.
Data Purposes and In-Game Performance
At the time of writing, there are many ways that AI can have a positive impact on the long-term future of the iGaming sector. Perhaps most importantly, such revolutionary concepts can aid the industry regarding its use of data. On this point, many operators seek to combine AI with UX (user experience). According to a report by Medium, digital platforms have utilized computer-simulated data collection to provide targeted opportunities to bettors. As such, AI is implemented to efficiently track past activities, thus allowing operators to sift through various data records in an attempt to produce benefits for all parties.
As a result, players are increasingly likely to see games that are tailored to their interests at casino homepages. Moreover, it’s a testament to the impact of AI that well-known operators, such as Genesis Casino, have integrated the technological breakthrough into many of their real-time offerings. For example, this is evident from the two-year-old platform’s online roulette in India. Aside from American and French variants of the traditional game, prospective users can also enjoy Immersive Roulette Live, which implements AI in seeking to provide an experience that mirrors the excitement of land-based casinos. Artificial intelligence can be used to “read” the number pockets into which the ball falls on each spin, allowing online play to keep the kind of fast-paced action that the players seek.
Advantageous from a Customer Service Standpoint
In terms of the future of the industry, AI can continue to assist online casinos by retaining a focus on customer service. Generally, artificial intelligence has drastically altered numerous consumer-facing sectors. As per statistics from Salesforce, it was forecast that 62 percent of enterprises were set to use artificial intelligence by 2018. Interestingly, there are many reasons for this. Online casinos, like other web-based industries, have embraced chatbots over the past decade. In many ways, they allow for the best of both worlds regarding AI and human intelligence. Through making a computer-simulated bot the first line of communication, it ensures that heightened numbers of customers can receive assistance, thus minimizing wait times.
Not only that, but it’s essential to take into account the financial benefits of embracing a computer-powered customer service strategy. According to an article at Digital Doughnut, most companies are turning to chatbots because of their unrivaled and unrestricted accessibility. As they’re in operation 24/7, it means that the business can continue running through becoming somewhat self-sufficient. In turn, this will have a positive impact on revenue.
Building for the Future
Ultimately, the primary way that AI can assist online casinos relates to their future operations. The above examples have undoubtedly made the industry more user-friendly and self-sufficient, and that will help to retain consumer engagement. If web-based operators continue to implement AI with a customer-oriented focus, then they will be well placed to enjoy long-term success.