The average prices of hotel rooms in Spain They shot up 8% at the end of 2024, which means that they have accumulated four years in a row of increases. According to the National Institute of Statistics (INE), hoteliers, who these days are in the Fitur tourism fair held in Madridagree that the increase in prices is generalized and responds, in general, to an improvement in the facilities to raise them to higher categories once the pandemic passed, which explains the four consecutive years of increases.
The hotel situation statistics reflect that if in December 2023 the average rate per occupied room (ADR in English) was 108.76 euros per night, at the end of last December it stood at 117.42 euros, with an increase of 7 .96%. Although prices continue to grow for the fourth year, the rate of increase was somewhat lower (1.6 points) than in 2023, reflecting that evolution returns to more moderate parameters, as is also progressing in the sector.
The annual data reflect that the average daily rate for each occupied room (ADR in English) was 121.5 euros in 2024. But if taken as a reference the data for December 2024 (117.42 euros per night) Regarding that same month of 2023 (108.76 euros), the increase in the ADR is practically 8% (7.96%).
For his part, the income per available room (RevPAR, an average that better approximates the profitability of hotels because it also takes into account occupancy) reached 84.6 euros on average. The more than 363 million hotel nights consumed corresponded to 116.3 million travelers, which gives an average stay of 3.12 days.
Visits to hotels also increase
Overnight stays in hotel establishments rose by 4.9% in 2024, up to 363.6 million for the whole yearand prices, in the average rate, grew by 8%, with which both indicators once again smashed the records of previous years and reached historical figures. The bulk of visits in 2024 correspond to foreign tourists, with 241.7 million, and an increase of 7.5%, while nationals made almost 122 million nights, 0.2% more. The average stay is higher among international ones.
Travelers from the United Kingdom and Germany made 102.9 million overnight stays, 42.6% of the total non-residents. Among the first, they rose 4.3% and those of the second, 8.2%.
The destinations preferred by tourists
Andalusia, Catalonia and the Valencian Community were the main destinations of travelers residing in Spain in 2024, although in the first two cases the variation rates fell compared to the previous year (-1.4% and -4.2%) and in the third they rose by 2.9%. %.
He The main destination chosen by non-residents was the Canary Islands, with 26.3% of the total overnight stays. In this community, overnight stays by foreigners increased by 5%. The next destinations were the Balearic Islands (23.9% of the total) and Catalonia (18.2%). In 2024, on average, 61.4% of the places offered will be filledwith an increase of 2.2% compared to 2023. The occupancy rate by places on the weekend reached 66.7%.
The island of Mallorca was the tourist area with the most overnight stays, with 49.5 million. The tourist spots with the most nights spent were Barcelona, Madrid and San Bartolomé de Tirajana. Adeje presented the highest average occupancy rate per bed (78.3%).
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