All or nothing. Horacio Rodríguez Larreta is convinced that the Buenos Aires campaign, at the head of Diego Santilli, works as a hinge of his 2023 presidential project for which he already dedicates more time than the one that occupies the management.
The head of government appealed to his closest team of collaborators for this, moved officials, outlined their priorities and reordered a good part of the officials to engage in the campaign. Not only in Buenos Aires: also in the City and the main districts of the interior of the country.
In recent weeks, Rodríguez Larreta’s team that directs Federico Di Benedetto, the person in charge of the official communication, monopolized the provincial strategy, in line with Néstor Grindetti, the mayor of Lanús and head of the campaign.
Everytime that Santilli moves through the Province, both in the interior and in Greater Buenos Aires, he is accompanied by someone from the Di Benedetto team, perhaps the most trusted official of the head of government. With regard to his presidential project, the head of the City also plans to re-incorporate historical and intimate collaborators who in recent times left the management.
Before the campaign formally began and he was formalized as the PRO’s candidate in Buenos Aires, Santilli was even approached by the council of external advisers to collaborate on the strategy. The most resonant case was that of Antoni Gutiérrez Rubí, the recognized Catalan consultant in management, who works for Sergio Massa and who devised Unidad Ciudadana for Cristina Kirchner in 2017.
Rubí, who was in the country last week, spoke once with Santilli, they explained to this newspaper in his environment. He gave him his vision of how he saw the political landscape in Argentina. And then he did an analysis for a group of PRO collaborators. It was the only thing: later, the campaign was completely co-opted by the larretismo, jealous of other people’s movements.
The election of the former Deputy Head of Government and former Minister of Security and Justice – this Friday Marcelo D’Alessandro swore in – in the Province, motivated by the return of María Eugenia Vidal, It also confirms the political society in which the two converged after some years of mutual mistrust. Rodríguez Larreta was even shut down by some leaders of Santilli’s kidney.
Now, the 2023 project of the head of Government is tied to the fate of that of the provincial candidate, if, as expected, he leaves the intern triumphant with Facundo Manes. The key for Santilli is in the difference that he manages to draw in the first and third electoral sections, the stronghold of the PRO mayors. Inside, the radical hopes to get stronger.
In addition to the Province, so far his most daring bet, Rodríguez Larreta follows very closely and set foot with his teams in the intern of Santa Fe and some other districts. And he pays special attention to the campaign of the City, his jurisdiction, where Vidal seeks revenge.
If the intern between Santilli and Manes forced the national board of Together for Change to meet urgently to try to manage the short-circuits between the PRO and the UCR, the City’s campaign is crossed by the setbacks of the members of the list and his outbursts, such as the cases of Fernando Iglesias and Sabrina Ajemechet.
In the coming days, they plan to gather the troop to unify the discourse. Especially since the difference between moderate and hard is still noticeable. Even in the neighborhood tours: there were, last week, voters more identified with the speeches of Waldo Wolff, Patricia Bullrich and Iglesias than with those of the former governor, who reminded Vidal of his year and a half of public silence, and his return to the city. It happened, for example, last weekend, in Belgrano. They are the least. But it is quite a novelty.
It is that the hard core of the PRO still does not digest the blows of the frustrated application of the former Minister of Security, who in these hours aired a survey commissioned from her trusted consultant that places her, in terms of image, above Vidal. And it grants Ricardo Lopez Murphy a performance that the brains of the seat of government of Uspallata never imagined.
Rodríguez Larreta and his collaborators will not recognize it, but it worries them. That is why they sent to notify Bullrich that they needed her with greater availability in the Buenos Aires campaign. They say they also asked the same for the Province. The former minister does not want to know anything: she prefers to concentrate on touring the country. He has the same ambition as the head of government. But without its structure, overwhelming.