Honda is the latest of the Japanese companies to unveil an ambitious electrification strategy. Just three months after Toyota did, which announced that it would allocate 64.5 billion euros for the development of zero-emission models, Minato’s brand presented a plan of 36.8 billion.
With this amount, over the next 10 years they will launch 30 100% electric models and hope to reach an annual production capacity of two million units. The goal, according to the CEO,
Toshihiro Mibeis to change its business model from non-recurring revenue (car sales) to recurring revenue, such as software.
“Honda will not just watch,” said the manager, “but we want to take the initiative and carry out the transformation.”
These 36.8 billion (5 trillion yen) account for most of its 58.6 billion allocated to R&D for the next decade.
Mibe detailed its strategy to reach a range without the presence of gasoline in 2040. To do this,
will continue to source Ultium technology developed by General Motors in the US. In China, your partner will be the giant CATL, and in Japan, Envision AESC, which also works with Nissan.
will also allocate
€315 million for a demonstration line that assembles solid-state batterieswhich anticipate that it will be operational in 2024 and that this technology may be ready for commercial use by the end of the decade.
The collaboration announcement with GM came last week, in which both companies committed to developing millions of affordable zero-emission models starting in 2027, with a focus on compact SUVs.
Honda aims to be completely carbon neutral by 2050while General Motors will have a zero emissions range in 2035.
The teaser of the sports presented by Honda
In the middle of this decade,
Honda to introduce two zero-emission electric vehicles, one of them that will be the “flagship”. There were hardly any teasers of them, but their low silhouettes were reminiscent of the NSX, which will be discontinued this year.
The two million electrical units represent around 40% of the five million that are planned for 2030. This they expect will mean an operating margin of around 7%, compared to the 5.5% they achieved in 2021.
However, these figures are very ambitious, as Honda has only sold 32,649 zero-emission models since 1997, when it introduced the Honda EV Plus. Almost half of them, 14,324, were registered last year.
In addition, the company will be restructured in technological areas —instead of by products, as it has done to date— which will be coordinated by the newly created Business Development Operations. The new divisions are:
Electrified Products; Batteries, Power, Mobile Power Pack; Hydrogen and Software. The latter will interconnect all the sections.
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