Honda and Sony have announced a new collaboration that is very relevant to the automotive and technology sectors. The two Japanese companies will form one joint venture which will lead to the production and sale of hyper-technological electric vehicles starting in 2025, giving Sony the opportunity to market its Vision-S and any derivative products.
The new joint company will not stop there: there will be activities from the perspective of mobility services, with a focus presumably on the Japanese market, and then cascading to China and the United States if the activities are successful. Sony’s willingness to participate in the automotive market is now known, but what will Honda put into this new company? The historic manufacturer will contribute his experience in the production sector and will give extensive advice regarding sales and after-sales activities. Sony will take care of telecommunications, software, image.
Honda will build the company’s first electric model, while Sony will launch its mobility services platform. “Although Honda and Sony are companies with many cultural and historical similarities, our technological areas of expertise are very different. Consequently, this alliance will bring both new forces and offer great opportunities for the future of mobility“, Reads the official press release published by the two companies.
The alliance between Sony and Honda offers hope to all tech companies aiming to enter the automotive sector: in fact, this seems to be the most suitable formula for starting a new business without having to deal with the production part, the most expensive and difficult. In fact, if on the one hand it is relatively easy to design a car, only an established manufacturer can allow a new ‘operator’ not to incur design or planning errors, also given the high quality and safety requirements required by the majority. of the markets.
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