During the month of January, most days price of electricity has had a cost of more than 100 euros per megawatt (€/MWh)—with some exceptions like this Saturday. This is a high level compared to the … prices that existed in Spain before the energy crisis experienced by the war in Ukraine. This situation has once again worried consumers who, in recent weeks, their internet searches have skyrocketed to find cheaper rates or learn about the different types of markets.
In 2022 and 2023 there was a great psychosis among users to understand what was happening with prices. The media carried the daily ups and downs on their front pages. Now the situation is different, although the concern in recent days is similar.
Tax changes are also added to the issue of wholesale prices. Thus, as explained to ABC from Rastreator, “as a result of the entry into force of the VAT increase on the electricity bill from 10% to 21% this January, added to the dreaded January cost after Christmas expenses , There are many Spaniards who are looking for an alternative to save on their electricity bills.».
In fact, according to the latest analysis of the popular comparator, «nine out of ten Spaniards have paid more attention to their energy bills this last month due to the appearance of new companies and seven out of ten affirm that they have paid more attention to their bills due to the increase in VAT and the price of electricity.
Likewise, in Rastreator’s energy comparator they have seen “an increase of 25% more users who have compared electricity rates so far this year compared to the same period last year. However, analyzing the trend at the beginning of the year, we estimate that searches, especially to change from one company to another, will continue to increase in the remainder of the month of January.
This is not an isolated situation. According to another of the sector’s greats in the field of comparators, Kelisto assures that its electricity product «has enjoyed a 44% improvement in its visibility in January compared to December 2024. Google data shows that this is a time of great interest in cheaper electricity rates and the change process.
They also add that «interest is increasing and that the increase in VAT and regulated charges has driven rate changes.
Time for change?
However, there are still many consumers who do not know how to carry out the process of changing companies, being a very simple process that can be carried out immediately with the help of this type of tools.
Likewise, customers looking to save on their bills currently tend to switch to new companies instead of staying with the same one, since this way they usually find promotions and welcome offers for new customers.
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