The race for the White House is entering its final round. What tactics Harris and Trump use to curry favor with voters in the swing states.
Washington, DC – The presidential election in the USA is expected to be decided in the swing states. Those states in which none of the candidates has a clear majority. In the last 30 days before US election on November 5th Kamala Harris and Donald Trump different tactics to win the votes of voters in the contested states.
Trump’s tactics under pressure: candidate changes and personal attacks are getting him into trouble
Harris and Trump are neck and neck. Because of the peculiarities of the US electoral system, there is particularly fierce competition in seven of the 50 US states. Who will be elected president in 2024 will essentially be decided by voters in Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin. Only 4 percent of eligible voters in swing states don’t know how or whether they will vote, Jim Messina, a Democratic strategist for Harris, told the poll New York Times. The goal of the Harris and Trump campaigns is to convince this small part of the electorate.
The election campaign Democrats got with the change of candidate of US President Joe Biden to Vice President Kamala Harris’ new lease of life. For a short time they seemed republican unsettled, Trump first had to find a new tactic against his competitor. Contrary to the advice of his allies, the Republican also resorted to personal attacks, which sometimes worked to his disadvantage. But the Democratic Party cannot rely solely on the initial euphoria surrounding the change in personnel at the top. The “honeymoon” seems to be over: The Vice President’s lead has recently shrunk.
Shortly before the 2024 US election: Harris and Trump are relying on these tactics in the swing states
The candidates have different priorities in the swing states. Since August 21, parties in the US election campaign have spent more than $1.2 billion on reserving television and online advertising time, according to an analysis by the media monitoring company AdImpact emerges. Pennsylvania had the highest spending per vote at $13.5 million, wrote AdImpact on the online platform X. The Harris campaign made a loud statement in each of the seven swing states New York Times spends more on advertising than the Trump campaign.
But money alone doesn’t make a president: In 2016, Trump won the US election despite spending less than his rival Hillary Clinton, according to an analysis by the organization Open Secrets resulted. In addition, Republicans are currently investing less in television advertising, but are relying more on direct mail such as voter brochures that they send to households. 81 percent of direct mail sent in swing states in September was pro-Trump or attacked Harris, like that Tracking company Mintt announced. In August the value was even 96 percent.
Key to the presidency? Trump’s tactics for the 2024 US election pose risks
The Democrats don’t want to make the same mistakes as they did in the 2016 election. There are crucial differences from Hillary Clinton’s election campaign at the time, as Harris’ employees told her New York Times emphasize. They said they have hundreds of organizers and dozens of offices in all seven swing states. The specific goal is therefore to reduce Trump’s lead in rural areas and more conservative regions. Harris is ideally suited to those Republicans who voted for Trump in previous elections but want to vote for the Democrat in 2024. Harris’ team is also trying to win more votes from women without losing men.
It will be exciting in the US election campaign
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The Trump campaign is focusing on younger men under 50. This group accounts for 11 percent of undecided voters’ votes in swing states, according to an analysis by the Republican campaign team. To achieve this, the campaign relies, among other things, on podcast interviews by Trump, appearances at sporting events and targeted digital advertising, such as Washington Post reported. But that also carries risks: If the young men “don’t vote and he scares away the people who vote more regularly, then we’re really in a quandary,” says Amy Walter, editor-in-chief of the nonpartisan Cook Political Report.
The ex-president also wants to take advantage of the recent catastrophic storm “Helen,” which hit the swing states Georgia and North Carolina particularly hard. Trump is currently slightly ahead in polls there. One way for Harris to reach the 270 electoral votes needed to win the election would be to win Wisconsin, Michigan and Pennsylvania. According to polls, the Democrat is slightly ahead there. Michigan is particularly critical, where many voters of Palestinian origin live. The current US government is criticized by this group of voters for its Middle East policy. And also on the subject of economics According to polls, Trump is still ahead. (bme)
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