A year and a half later Sevilla FC Find a sponsor for your shirt. Midea’s name will appear on the front of the Sevilla jersey against Rayo Vallecano at the Sánchez-Pizjuán in the Pimienta team’s first match after the break, on Sunday, November 24. Frigicollexclusive distribution company of Midea air conditioning solutions in Spain and France and the range of appliances from Midea in Spain, and Sevilla FC have reached an agreement for the prestigious air conditioning and household appliances brand to be the main sponsor of the club.
The president of Sevilla FC, José María del Nido Carrascoexplained that “Midea is a company of undoubted international prestige, it is among the 500 most prominent companies in the world according to Forbes, and it shares with Sevilla FC its commitment to technological development, as well as one of our main characteristics, the ability to overcoming “We are very happy with this agreement.”
The club thus closes a period of 16 months without main sponsorship on the shirt, which had not featured advertising since the UEFA Europa League final in Budapest played on May 31, 2023, when DeGiro It appeared for the last time as the main sponsor of the Nervionense team and despite the fact that the following campaign Sevilla FC competed in an unbeatable showcase for any brand such as the Champions League. The arrival of the Italian executive to the club last month Lorenzo Aldobrandinifrom AC Milan, as the new head of Sevilla FC’s sponsorship department, has been instrumental in tying the agreement with Midea.
Del Nido Carrasco poses with the Sevilla shirt with the new main sponsor Midea together with Anna Rigol and Juan Rigol, CEOs of the company
Erling Haalandthe world-famous Norwegian footballer of Manchester City, appears in the advertisement for Midea reciting the campaign slogan: “Before no idea, now Midea.” Haaland signed as global ambassadorl of the brand in 2023 and is a fundamental asset for the company’s advertising plans.
Midea thus appears as a sponsor of the Manchester City and has carried out several advertising campaigns through social networks with other players on Pep Guardiola’s squad, such as Jack Grealish. The brand has also been featured on the team’s kit. Valencia Basket last season and in the World Padel Tour tournaments.
Sevilla FC claims to be “very satisfied” with the economic agreement reached with Midea after not being convinced by any of the proposals he received for his shirt during the last year and a half. It must be remembered that Naga and DeGirothe last sponsors, reported to the club 5.5 million euros per season. The agreement with Midea will extend for the rest of this campaign and the next.
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