After a difficult year for culture due to the coronavirus health crisis, Grupo Huertas Automoción has decided to reinforce, now more than ever, its commitment to this sector in the Region of Murcia, actively collaborating with the third edition of Las Noches del Malecón, a series of concerts that has made the city one of the main tourist attractions of the summer.
Throughout the festival, Grupo Huertas, through its network of car and industrial vehicle sales and repair concessionaires, will support the more than sixty shows that make up this event and which will be held outdoors at the Murcia Río venue.
In this way, Grupo Huertas has not wanted to miss the opportunity to promote this activity, launching various actions to give visibility and promote the festival.
Experiences with state-of-the-art vehicles and hotel nights, among the awards
Sweepstakes and contests
In order to promote safe culture in Las Noches del Malecón, participating dealers will raffle tickets for several of the most anticipated artists through their social networks. Likewise, to stimulate the concerts, the leading concessionaires will activate different contests within the venue. They can be accessed through the QR codes that will appear next to the vehicles exhibited near the stage: driving experiences with state-of-the-art electric and plug-in hybrid models and hotel nights or raffle for an electric scooter to encourage sustainable mobility, will be some of the actions in which the public of the concerts will be able to participate.
Grupo Huertas currently has more than 30 dealerships distributed throughout the Region and in the provinces of Almería and Granada through the brands SEAT, Cupra, Audi, Volkswagen, Mercedes-Benz, Toyota, Smart, Hyundai, Alfa Romeo , Lexus, Fiat, Jeep, Abarth and Iveco.