Google: Chromecast built-in, will return to being called “Google Cast”

Google has just made an important decision, even if it hasn’t been officially announced yet, today we are here to talk to you about yet another rebranding of one of the well-known services!

Google: the name Chromecast built-in, hello!

Google has decided to retire the “Chromecast Built-in” brand and replace it with “Google Cast”. Although the company has not made an official announcement, the change was evident during the annual I/O 2024 conference. Some signs of this change also appeared on Google’s official websites. We want to bring you some significant examples:

• The web page https://www.chromecast.com/built-in now redirect to https://www.android.com/better-together/#castwhere at the top it says “Google Cast”.
• In a press release announcing the arrival of Chromecast on Android Auto, Google explicitly states: “Google Cast (formerly Chromecast built-in) is coming to cars”.
• There is a support article titled “Introducing Google Cast (formerly Chromecast built-in)”.

The irony of the situation lies in the fact that the term “Chromecast Built-in” was created in 2016 to replace “Google Cast”. This type of reorganization is not new for Google and the wolf probably loses its fur but not its vice in this specific case!

The confusion regarding the Chromecast brand is understandable, given the evolution of the brand. Initially, Chromecast meant a physical device: an inexpensive stick that made televisions “smart” by taking advantage of the processing power of smartphones. Over time, the brand has become synonymous with a protocol and ecosystem that allows the easy and effective transmission of content from smartphones, browsers and other devices to a wide range of products, including receivers, sound bars, televisions and smart speakers.

Despite the evolution, Chromecast sticks continue to have significant popularity and remain on the market. In short, the company probably didn’t realize the potential of its idea at the beginning, and after realizing it it was able to develop a real ecosystem on top of it!