The technological giant assures that it will use the technology in other areas such as YouTube or Google Play.
Stadia never quite took off. Despite the fact that it has been with us since November 2019, Google’s proposal with the game in the cloud has gone through numerous obstacles and great disinterest on the part of the public. To stay afloat, the tech giant tried to reinvent itself and denied rumors about its possible closure. But unfortunately today we know the end of this platform.
“While Stadia’s approach to ‘streaming’ consumer games was built on a solid technological basehasn’t gained the traction with users that we’d hoped for, so we’ve made the difficult decision to start winding down our Stadia streaming service.” Phil Harrisonvice president and general manager of Stadia in a statement shared a few minutes ago.
Stadia has not gained the traction with users that we expectedPhil Harrison“We will refund all hardware purchases of Stadia made through the Google Store, and all purchases of games and additional content made through the Stadia store, “continues the manager in his message. “Players will continue to have access to their library of games and play until January 18, 2023, so they can complete the final game sessions. We expect the majority of refunds to be completed by mid-January 2023.”
It’s not the end of your technology
What will happen to Stadia technology? Apparently, Google already has plans to take advantage of the full potential of its project in other areas: “The underlying technology platform that powers Stadia has been proven at scale and transcends games. We see clear opportunities to apply this technology throughout other areas. from Google such as YouTube, Google Play and our Augmented Reality (AR) efforts – as well as making it available to our industry partners, which aligns with where we see the future of gaming heading.”
To put an end to his open letter, Harrison thanks all the players who supported Stadia and assures that Google will continue to invest on “new tools, technologies, and platforms that drive success for developers, industry partners, cloud customers, and creators.”
Of course, this is sad news for those who frequently dealt with cloud gaming, but it should be remembered that Stadia did not exactly have a brilliant destiny. After all, in 2021 he decided to sacrifice his internal studies for agreements with external publishers, which made us think that the project was not on the right track.
More about: Stadia and Google.
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