Technology advances at an unstoppable pace. In recent years we have attended the improvement and development of artificial intelligences, the automation of certain processes or the progress of social networks.
The Digitization It has also impacted on the scope of the banking. Through the applications of the entity, it is possible to open a bank account, ask for a loan, make transfers or other day -to -day issues. In the case of ATMs, their use is also prioritized while the attention in the window is limited to certain situations.
Those who may suffer more the consequences of this model are the elderly. He Economist and Professor Gonzalo Bernardos He wanted to comment on the situation that people live from a certain age and has launched a message to administrations and companies on their social networks.
Gonzalo Bernardos believes how banks should treat their older customers
«They must adapt to users and customers based on their different needs and characteristics, ”he said in his profile in ‘X’. In addition, he explains that this will report benefits to each other since “the most satisfied citizens.”
However, the radio and television collaborator also regrets that it is usual since “They are cheaper for standard attention”.
As for the elderly, he remembers that they are the main harmed because they have “a lower technological capacity” since they have “a greater need to have someone in person on the other side.” It also insists that the services where they need this face -to -face attention is in financial.
Bernardos echoes an ABC news entitled «CaixaBank is committed to the senior client and will give special training to more than 30,000 employees». Continuing with the bank and the elderly, the economist affirms that «the banks They should train a part of the employees to serve them properly», According to the example.
“They should train a part of the employees to serve them properly”
Gonzalo Bernardos
Economist
Administration and companies must adapt to users and customers based on their different
needs and characteristics. If they do so, citizens will be more satisfied. Nevertheless,
It is not the most common, because they get cheaper standard attention.– Gonzalo Bernardos (@gonbernardos) March 19, 2025
That is why, it ensures that other measures that all financial entities should take are “having a number of Specific telephone For them and a cash schedule No restrictions », something that is also mentioned in the aforementioned news.
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