The American group Goal has exceeded its own expectations and those of the market with a balance of exemplary results. The multinational has closed 2024 with a benefit of 62,360 million dollars; 20,800 of them only in the fourth quarter, in which he has entered 48.4 billion.
The parent company of Facebook, Instagram and WhatsApp has seen how its net benefits have fired 59 percent compared to the previous year: 39,100 million in 2023 to 62,360 million dollars in 2024. Revenue has reached the 164.5 billion dollars, 22 percent more than in 2023, driven by higher advertising yield, since advertisements prices have risen 10 percent and impressions have increased 11 percent in all their platforms.
The company’s user base has continued to grow, to the 3,350 million active users Diaries in all its platforms in December 2024, an interannual increase of 5%.
Like his colleagues in the Technological Area of Silicon Valley, Mark Zuckerberg’s multinational is trying to demonstrate to analysts that his strong investments in artificial intelligence are paying fruit, after the Chinese startup Depseek recently demonstrated that it is possible to compete with models at a much smaller cost.
In its plans is to make important investments in infrastructure to enhance its artificial intelligence, Goal AI, For next year, with capital expenses planned from 60,000 to 65,000 million dollars, on a total of expenses that could reach 114,000 or 119,000 million.
“We continue advancing at a good pace in artificial intelligence, glasses and the future of social networks,” said Mark Zuckerberg, CEO of the company, who was optimistic about the expansion of these initiatives in 2025.
Goal adapts to the Trump era
Solid results occur in the midst of important changes in target content policies aimed at gaining the sympathy of US President Donald Trump. After publishing its results, the Facebook matrix has agreed to pay 25 million dollars to the president to end his legal actions after canceling his Facebook and Instagram accounts in 2021.
The company recently announced the end of its data verification program aimed at combating misinformation, a measure that followed the criticism of conservative voices that considered such efforts as censorship.
Meta has also reduced diversity initiatives and has relaxed the rules of moderation of content on their platforms, particular divisive contents.
The company expanded its template by 10 percent until reaching 74,067 employees in 2024, with plans to continue growing in technical functions focused on the development and infrastructure of AI.
Goal said last month that will fire 3,600 employees (5 percent of its workforce) identified as low performance, with the intention of incorporating new talents to strengthen the company.
Although target actions have had a good behavior, the company faces both regulatory challenges and emerging competition.
Apparently, the rise of the most economical model of the China Depseek startup has led to the goal of establishing war rooms to potentially study innovations to its own call models.
The company provides for income in the first quarter of 2025 between 39,500 and 41,800 million dollars, which represents an interannual growth of 8-15%.
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