Ambrosetti Forum: Italy is 17th in Global Attractiveness Index 2024
Italy in 2024 reached the 17th position in the “Global Attractiveness Index 2024”, created by The European House – Ambrosetti in collaboration with Philip Morris Italia, Toyota Material Handling and Amazon and presented today in Cernobbio. The ranking – drawn up on the basis of an index that maps 146 economies of the world – sees the United States in first place, with a score of 100, followed at a distance by China (89.6) and Germany (85.0). However, Italy improved by one position compared to the previous year and by three positions compared to the 2020 edition.
Between 2023 and 2024, the country also gained ground on 12 out of 19 of the other countries in the top 20 for attractiveness, remaining competitive in a general European slowdown. In particular, it stands out compared to countries such as the UK (+5.2 points), Australia (+3.6 points), Germany (+2.4 points), France (+1.6 points), Canada (+1.5 points) and Japan (+0.8 points). Considering the G7 countries, Italy is confirmed as the least attractive country of the group: the average score of the G7 countries is 76.6, +16.3 points compared to the Italian score.
To strengthen Italy’s attractiveness, according to Thea, several strategic works should be completed and interventions should be made on technologies such as artificial intelligence and on the consolidation of the regulatory and communication framework. These dimensions have in fact rewarded countries such as the United States (first in the ranking), China and Germany. However, Italy boasts an excellent positioning in the two new indicators of the index that describe the quality of the commercial network and the geographical heterogeneity of imports. To identify the strengths and weaknesses of countries, “synthesis statistical tools, such as the Global Attractiveness Index, are fundamental”, explains Valerio De Molli, Managing Partner and CEO of Teha Group and The European House – Ambrosetti.
In fact, I allow “to analyze reality on the basis of quantitative, objective data and information, not filtered by the lens of opinion that inevitably distorts the facts”. In light of what emerged from the research, “Italy must finally address its weaknesses, because the rest of the world is certainly not standing by and watching – Enrico Giovannini, Scientific Director of ASviS and member of the Scientific Committee of the project – From this point of view, it is essential that our country strengthens the coherence of economic, social and environmental policies, overcoming the fragmentation that has characterized them so far”.
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