Gherardo Guidi’s Capannina, located in the heart of Versilia, has been the place where young and old meet to have fun for 94 years.
He passed away last night due to a sudden illness, Gherardo Guidi83 years old. The entrepreneur passed away prematurely, leaving everyone in shock and pain for an undoubtedly important figure.
The historic patron of the legendary Forte dei Marmi shedan exclusive and famous location in the province of Lucca, passed away like this, suddenly. The place was nothing less than the symbol of Versilia, it was founded by Achille Franceschi way back in 1929.
La Capannina also became famous thanks to its presence in cult film by Carlo Vanzina, above all “Sapore di Mare”, with Jerry Calà. Gherardo Guidi, in many years of activity and incredible stories spent in his restaurant, told his entrepreneurial life in the book “Così ho sedotto la notte”, retracing the stages of his career that began at the “Sirenetta” in Castelfranco di Sotto, in Pisa , his hometown.
In the 1960s, Gherardo Guidi brought big names like Mike Bongiorno, Little Tony and Gino Paoli. In the 70s, between Florence and Bologna, his career was marked by the search for the best artists and orchestras, collaborating with stars of the caliber of Renato Zero and Amanda Lear. In the 80s, with the disco music boom and the success of films like “Sapore di Mare”, new trends emerged. Coming to the present day, it has been able to accompany the success of rappers and new Italian beauty icons.
Gherardo Guidi, in his book “So I Seduced the Night,” takes readers on an autobiographical journey that chronicles her career spanning more than half a century in the world of entertainment. In 1977 the acquisition of the Capannina arrived, which became one of the longest-running and most famous venues in the world. The book, written together with the journalist Gianluca Tenti, tells the story of an unrepeatable era through testimonies and anecdotes.
Gherardo Guidi’s Capannina, located in the heart of Versiliahas been the place where young and old meet to have fun and dance for 94 years, especially during the summers. It all began in 1929, when Achille Franceschi placed a gramophone in a beach hut to entertain customers. Since then, the music has never stopped. Guidi said: “Even today’s young people, passionate about rappers and trappers, remain fascinated by this place, just like their parents or grandparents did.”
In an interview, the last one published, he told his point of view on how entertainment has changed over the years. “People always want to have fun […] Young people back then danced to the tune of English music, today they prefer rappers and trappers. Yet, when they come here, they also willingly listen to songs from the past, because they were songs that remained in people’s hearts. Gherardo Guidi loved to define himself as a “seasoned seventy-year-old” and had never lost the desire to beentrepreneur of the night.
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