While many companies want to “modernize” their greetings and speeches with regard to gender, the ARD Tagesschau leaves it with the usual tonality.
Hamburg – The supposedly correct gender has meanwhile become an important part of social interaction for many people and institutions. With Lufthansa, Germany’s largest airline recently announced that it will in future dispense with the traditional “Dear Sir or Madam” address in accordance with new corporate guidelines.
Instead, the airline would like to present itself in a gender-sensitive manner in the future and will greet passengers on board with “Dear Guests”.
Gender: ARD Tagesschau remains with the traditional salutation model
Yet another German institution remains true to its tradition that has been cultivated so far: the ARD Tagesschau (produced by NDR). The wide-reaching news format in “Erste” has a lot more than picture explains that it would remain with “Good afternoon, ladies and gentlemen”. As a spokeswoman assured the portal, there are currently no plans to change anything.
ARD-Tagesschau does without gender-appropriate changes – in contrast to ZDF today
It can hardly be doubted that a large part of the population is rather annoyed by the discussion about gender-equitable language. Nonetheless, weeks before the general election, political personnel often position themselves conspicuously on this topic. Some people have to put up with it enormously. Even the Archdiocese of Munich enraged so many people with a gender-fair tweet.
Interestingly, the opposite takes place with the “heute” news – the equivalent of the ARD Tagesschau on ZDF: the TV audience has been saying “good evening” for some time with the news program on the second, which is about to undergo a significant upheaval , To you all ”. (PF) * Merkur.de is an offer from IPPEN.MEDIA
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