Gamescom 2022 will combine the traditional physical format with the digital model of the latest editions.
Gamescom 2021 has been a success, as the numbers show. In a Press release, the organization of the Cologne fair celebrates the attendance data to an edition that at first it was going to be hybrid -part physical event, part digital event- but ended up opting for a fully digital format in the face of an enduring pandemic. In total, the different events and broadcasts of Gamescom 2021 added more than 13 million viewers, a higher figure in a 30% to Gamescom 2020, which was also digital.
Coincidentally, Gamescom Opening Night Live 2021 viewers also increased by 30%. The opening event of the fair, presented and organized by Geoff Keighley, featured more than 5,800,000 viewers throughout its journey, reaching 2 million simultaneous viewers in its golden minute. With this, the shared broadcasts -streamers who broadcast the gala on their own channels- have also grown, with 25% more of content creators linked to the event.
A great success for us and our partnersFelix falk“Gamescom 2021 has depended totally of power of the community“says Felix Falk, director of the German Video Game Industry Association and organizer of the fair.” The multiple events, campaigns and the Gamescom Now central content hub were employees millions of times by the community around the world. In addition, we have created a particularly high number of opportunities to interact this year. [con los fans], in order to recreate the incomparable atmosphere of Gamescom, also digitally. I am delighted that Gamescom 2021 and its many previews have been so well received. “
“This makes her a great success for us and for our partners. “Together with the figures and the own praise, the organization of the fair has confirmed the Gamescom date 2022, as well as its format. Next year’s edition will be held from August 24 to 28, with a hybrid format. That is, with face-to-face events in Cologne, Germany, and others in digital online format. This week we also met the winners of the Gamescom Awards 2021 and if you missed any of the announcements of the fair, we leave you with our chronicle of the Gamescom Opening Night Live 2021.
More about: Gamescom 2021, Gamescom 2022, Geoff Keighley, Event, Digital Event, and Fairs & Events.