The radical change he is experiencing the car in recent years it is not limited to the energy transition alone and the much discussed transition from the internal combustion engine to the electric one. The four-wheeler sector is also experiencing an epochal technological change, with the advent of new systems and applications that are transforming cars into ever more high-tech objects. It is therefore not surprising that more and more electronics giants are broadening their horizons and entering the automotive sector as mere suppliers. From Apple to Google, from Sony to Amazon.
The Cupertino company has already started the works for several years, only to then set them aside and now resume them again. The Titan project he is ambitious and wants an AppleCar, electric and self-driving on the road. If before we talked about utopia, now 2025 has been set as a possible debut date. It is doing the same Sony which, after unveiling a concept a few years ago, debuted the Vision-S 02 electric SUV at CES in Las Vegas 2022, a semi-autonomous high-wheeled model featuring innovative music entertainment technology : the speakers integrated into the seats will in fact generate a three-dimensional sound field.
Not even Jeff Bezos has stood by and is integrating the system Amazon Alexa on the cars of the main car brands. From Lamborghini, through Stellantis, to BMW and Audi. Google for some time, instead, it has focused on the development of autonomous driving thanks to Waymo, with tests that have been going on in the United States for several years. The internet giant already has a large fleet of self-driving taxis and is working ahead of the 2024 Olympics on a shuttle that shuttles between Charles De Gaulle Airport and La Defense. Xiaomi has instead chosen to start several joint ventures that in China have presented a range of electric vehicles of different types, with an investment of 10 billion that in 2024 should see the first models already on the road.
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