From 2023
:
RTL secures TV rights for NFL and replaces ProSiebenSat.1
The Los Angeles Rams with Matthew Stafford (9) will be on German television on RTL from 2023.
Photo: AP/Marcio Jose Sanchez
Dusseldorf The National Football League will have a new TV home in Germany next year. The RTL Group secured an extensive rights package from the American professional league NFL, replacing ProSiebenSat.1 after more than ten years.
According to the Cologne broadcaster, the contract is valid for a total of five seasons from the 2023/24 season.
According to the broadcasting group, it offers around 80 live broadcasts per season, which can be seen on the free channels RTL and Nitro as well as on the paid Internet service RTL+. “The lush sports rights package is supplemented by extensive highlight and framework reporting across all platforms,” said a statement on Tuesday.
“With the acquisition of the NFL rights, we are strengthening our programs for many years to come,” commented RTL Managing Director Henning Tewes. The message goes on to say: “After football, American football is the most popular sport in Germany among 14 to 49-year-olds.”
This is a heavy blow for ProSiebenSat.1. The media company had achieved great ratings success with American football on several broadcasters in recent years and developed a young regular audience. After the last Super Bowl on ARD, the broadcaster Sat.1, which was initially responsible, reached 0.87 million people in February 2012: The number of viewers then more than doubled.
An average of 1.84 million people watched the final on ProSieben in mid-February. The market shares of the NFL broadcasts at ProSieben and the sister station ProSiebenMaxx increased, especially in the target group of 14 to 49 year olds, which is important from an advertising point of view.
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