The amount of money stolen from the Black Friday sales may exceed 300 million rubles. This forecast was shared with Izvestia by the cybersecurity company Zecurion.
Most often, scammers create clone sites of online stores and attract customers with abnormal discounts, but in fact the money goes to the cybercriminals.
The large volume of illegal write-offs during the sales period is explained by the excitement on the part of buyers and sellers: according to the research, 64% of Russians plan to take part in promotions, said Vladimir Ulyanov, head of the Zecurion analytical center. This makes it possible to disguise the fraudulent offer as the real one. The expert added that users often become inattentive when trying to get a good price.
“Criminals often appeal to the desire for profit, but real sellers will not sell hot goods at a loss – the discount and its size must be adequate. Red, yellow, black price tags and even 90% discounts do not guarantee a bargain. You shouldn’t buy a thing just for the sake of resale – after the action, the bulletin boards are filled with similar goods, ”said Vladimir Ulyanov.
In 2021, retail expects an increase in turnover by half based on the results of November sales compared to last year’s event, Izvestia wrote earlier. One of the main differences between discounts and promotions in the pandemic 2020 and 2021 is the coverage of categories: from air tickets to building materials.
Read more in the exclusive material from Izvestia:
Brew up theft: Black Friday scams may exceed RUB 300 million
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