The Secretary of State for Demographic Challenge, Francesc Boya, has recognized that the Demographic Challenge portfolio is developing territorial innovation centers with the aim of improving connectivity in rural areas and that it is organized “to attract talent and not leave rural areas.” It was at the presentation of the report ‘Rural Connection. The digital area in rural areas’, prepared by Amazon in collaboration with Ethic.
In this sense, Boya has highlighted that depopulation “represents a challenge for public administrations.” Therefore, rural areas need to connect digitally and take advantage of connectivity to not “missing trains as was done in the Industrial Revolution. “Now we must take advantage of the digital revolution and to do so, rural areas need to ally themselves with connectivity.”
This is due to the power of electronic commerce, which is capable of connecting rural producers with large cities, both nationally and internationally. “In this sense, digital companies and public administrations have to do important work, since “Not only is the connection worth it, you have to have the skills to know how to connect.”commented the Secretary of State for Demographic Challenge, referring to the promotion of training in digitalization and connectivity.
However, both public administrations and private companies have the duty to promote electronic commerce in rural businesses, and producers in depopulated areas have the ambition to expand their capabilities in connectivity and electronic commerce with the aim of expanding their business and reach a broader number of consumers.
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