During 2020 it had made a lot of noise, globally, the financial fall of Hertz. The giant of rental and mobility services had really risked ending up upside down, caught in the grip of Covid which had further worsened a not particularly prosperous economic situation.
Now Hertz has had the opportunity to recover some ground, and news has come from the United States of an interim CEO position to lead the company permanently out of the blue. Several American sources have cited the arrival of the former Ford boss, Mark Fields, as the right man to steer Hertz into the future. This is the second major appointment for a former CEO of an automotive brand to head an industry-related company: former FCA CEO Mike Manley recently became CEO of AutoNation.
Fields’ appointment is not accidental: Ford once controlled Hertz (he acquired it in 1994, and then resold it in 2005 for $ 5.6 billion), and as a result there is still an affinity between the two companies. And, consequently, among the managers who know the two realities. “Hertz is a global icon, and I am honored to help lay the foundation for the next hundred years in business. The world will start hearing the Hertz name again in the coming weeks and months to come“Declared Fields (60) with some optimism. The executive has spent 28 years of his career at Ford: with such extensive experience, therefore, great things are expected from Hertz in the near future. although his management as CEO did not particularly shine in terms of profits.