Fiat Strada, a compact pickup truck of the Italian brand, beat the mark of more than 60 thousand units sold in the first half. Also among the 10 best-selling cars, Fiat Toro, in the medium pickup truck segment, appeared with just over 34 thousand units sold until July. What does that mean? Automobiles in the pickup and light truck category are on a visible rise in popularity in Brazil. To further increase the number of options in this segment, Ford announced this Wednesday (24), the new generation of Ranger.
With an even more robust look and new technologies, the pickup is expected to arrive in Brazil in 2023. The new Ranger arrives to try to unseat its rival Toyota Hilux, which sold more than 19,000 units until June this year, trailing only the Fiat Toro in the medium/large classification.
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Ford Ranger 2023 with a new look
The new Ranger’s external look takes on lines from its familiar F-150 and Maverick. The pickup truck project was developed in Australia.
Inside, the car has a new multimedia center that is quite striking, with a 12-inch screen. According to journalist specializing in automobiles, Renan Bandeira, the look of the new Ranger shows that Ford has adopted a new design philosophy for the model.
“She got a good slap in the eye. It left aside the old lines and assumed the brand’s new design philosophy, with large C-shaped headlamps and a hexagonal grille divided horizontally by two lines that invade the optical sets”, explains Bandeira.
“The rear of the new generation gained new details, such as the signature with the model name in low relief on the bottom of the bucket lid”, he adds.
Ford Ranger will initially have three versions:
Depending on the market, the new Ford Ranger could come with a 2.0 turbodiesel or 3.0 V6 diesel engine. There is also a gasoline version, called 2.0 EcoBoost.
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