A study conducted by Ford Europe found that one in five drivers said that the main thing they missed when they switched to an electric car was the chemical smell of gasoline.
So, in order not to feel the impact of this nostalgia on the sales of its ‘greener’ models, the car manufacturer decided to create an olfactory substitute: the Mach-Eau perfume.
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The perfume was created in partnership with an expert consultant, Olfiction, and includes several elements that come together to create a story. Mach-Eau was presented at the Goodwood Festival of Speed and is intended to help dispel myths surrounding electric cars and convince car enthusiasts to opt for this type of vehicle.
The fragrance contains touches of ginger, lavender, geranium and sandalwood, with metallic, smoky and more rubber touches. Eletrek. Ford revealed that the perfume is not available for sale and that it doesn’t necessarily smell like gasoline, but that it was designed to bring those memories back to the wearer.
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