Ford has decided to cut production of its electric pickup F-150 Lightning as demand for EVs is proving to be lower than previously expected. The Blue Oval car manufacturer itself announced it: the company will reduce production at its factory Michigan Rouge Electric Vehicle Center to a single shift starting from April 1st, following up on what was announced last October, that is, having temporarily cut one of the three shifts in the Michigan plant where the F-150 Lightning is built.
Reduced production
“We are using ours production flexibility to be able to offer our customers the right choices, while balancing growth and profitability”, explained Jim Farley, Ford CEO. A trend, the one linked to the F-150 Lightning, which Ford has had to deal with for some time: it is no coincidence that last December the company communicated to its suppliers the forecast of producing around 1,600 examples of its pick-up electric per week starting in January, about half of the 3,200 previously planned. In any case it seems to be a slowdown of the entire segment: Reuters reports that General Motors has also postponed for a year the opening of a $4 billion plant dedicated to the production of electric pick-ups in Michigan.
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