The full resumption of Brazilian football in 2021, after suspension for a period in 2020 because of the pandemic, was good news not only for fans, who were able to return to stadiums in the last months of the year to follow the matches, but especially for fans. clubs, which saw revenue recovery. The 20 largest clubs in the country recorded a combined turnover of R$ 6.9 billion, an amount 37% higher than the R$ 5.1 billion of the previous season. The numbers even surpassed those of 2019 (R$ 6.1 billion), before the health crisis. TV rights for 2020 and dollar prizes in the main South American competitions (Copa Libertadores da América and Copa Sudamericana) helped to boost the numbers, according to a study by Sports Value, a consultancy specializing in sports marketing. Palmeiras and Flamengo were the ones that had the most reason to celebrate.
Current champions of Libertadores, Palmeiras earned R$ 910 million, an amount 71% higher in the annual comparison (R$ 531.5 million). Just the 2021 title of the main continental club competition, in November, earned Alviverde US$ 22.5 million, in addition to the US$ 15 million received for winning the 2020 edition of the championship, which had the final played in January of the year. past, because of Covid-19. Important reinforcement in the accounts of the association chaired by Leila Pereira. Flamengo, which twice lifted the trophy of the South American tournament in the last six years, was once again the record holder, with R$ 1.08 billion, a total 47% higher than the same period in 2020 (R$ 735 billion). ,5 million).
The values achieved individually by the two clubs surpassed those obtained in 2019, of R$598.4 million and R$950.4 million, respectively. Together, Alviverde and Rubro-Negro surpassed the revenues of Corinthians (third, with R$501.8 million), Atlético-MG (fourth, R$501 million), Grêmio (fifth, with R$498 million) and São Paulo (sixth, R$ 465.3 million) added together.
After showing a deficit greater than BRL 1 billion in 2020, the elite national football clubs recorded a surplus of BRL 430 million, driven by quotas with TV and awards, which went from 39% of the total in 2019 to 50% in 2021 – in 2020, they accounted for 34%. Sponsorships were the ones that grew the most after broadcasting rights and generated more than R$ 830 million for clubs. Only Athletico-PR, Botafogo-RJ and Vasco showed a decrease in revenues from 2020 to 2021. Football costs reached R$ 4.8 billion, corresponding to 70% of revenues. In 2020 they represented 86% of the total and, in 2019, 79%.
Another positive point in relation to last year’s balance sheets was the reduction of the clubs’ indebtedness. If in 2020, at the height of the pandemic, it reached a record of R$ 10.3 billion, in 2021 it fell by 5%, to R$ 9.8 billion. Atlético and Cruzeiro from Minas Gerais are the largest debtors in the country, with liabilities of BRL 1.26 billion (increase of 4% in the annual comparison) and BRL 1.02 billion (up 6% over the previous year), respectively. . Red Bull Bragantino registered the biggest increase in debt from 2020 to 2021, with an increase of 91%, from R$144 million to R$274.9 million. Atlético-GO, on the other hand, showed the biggest decrease in debt, from 74%, from R$ 33.3 million to R$ 8.8 million.
know more
+ New Montana: 3rd generation of Chevrolet pickup arrives in 2023
+ Omicron: Unexpected symptom of infection in children worries medical teams
+ Mercadão de SP vendors threaten customers with fruit scam
+ Video: Mother is attacked on social media for wearing tight clothes to take her son to school
+ Horoscope: check today’s forecast for your sign
+ What is known about fluorone?
+ Trick to squeeze lemons becomes a craze on social media
+ ‘Monster Ichthyosaur’ is discovered in Colombia
+ One twin became vegan, the other ate meat. Check the result
+ See which were the most stolen cars in SP in 2021
+ Expedition identifies giant squid responsible for ship sinking in 2011
+ US Agency warns: never wash raw chicken meat
#Football #elite #clubs #recover #finances #shock #pandemic #ISTOÉ #DINHEIRO