Sometimes you need to be very motivated to take your bike or walk instead of using your car. But, at Lahti, in Finland, the green inhabitants in all weathers are numerous because they are rewarded. Discounts in shops, free transport tickets, free entry to the swimming pool, free cakes … All in exchange for low CO2 emissions. They are measured using the mobile application Citicap, which already has 2,000 users.
The carbon footprint of Michele Danelon, which favors cycling, is very low; it emits only 4 kilos of CO2 per week, against 19 kilos on average for the inhabitants of the city. The kilos of carbon not released are converted into euros; he earns about 2 euros per week, which he can accumulate and spend, for example in a cafe. “Is it worth it“, valued Michele Danelon, which has just saved 3.50 euros.
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