A lot has been said and written in recent days about a possible name change for FIFA, a very successful football franchise developed by IT’S AT, and a recent report by New York Times it would seem to reveal the reason.
In fact, according to the report FIFA would be willing to charge over 1 billion dollars every four years ad Electronic Arts for the renewal, expected in 2022, of the license linked to the name of the game. Furthermore the association would like to limit EA’s monetization allowing her to take advantage of only the earning opportunities related to what can be found in the game.
Electronic Arts, on the other hand, would be eager to exploit the license to explore new avenues, for example video game tournaments and digital products such as NFT.
The company stated that in any case the license in question would not compromise in any way the presence of the official teams and player names in the game being linked exclusively touse of the name, logo and rights to the World Cup.
At this point Electronic Arts will be forced to take one decision presumably by the end of the year for the aforementioned change of name, in addition to the fact that it has recently registered the trademark “EA Sports FC” could suggest that this will be the future name of the FIFA franchise.
For its part, the FIFA is looking for new collaborations (with Epic Games And Fortnite for example) with the aim of monetizing as much as possible, and this suggests that it is serious about interrupting the relationship of exclusivity that has been going on for many years with Electronic Arts.
We will see if the requests of FIFA will convince EA to give up a name that over the years has become in some way the very symbol of football games. The success of FIFA 22 however it is indisputable and in our review you can find our impressions on all innovations introduced by EA in its latest chapter.