FIFA it will really change first name in the future? According to analyst Daniel Ahmad, it is possible that Electronic Arts spoke of this hypothesis only to facilitate negotiation with the sports organization that owns the brand.
According to two patents filed by the company, FIFA could become EA Sports FC, but as we have written it may be that it is simply a fallback solution where the agreements do not go through with FIFA.
“Electronic Arts has until December 2022 to decide whether to extend the license with FIFA to keep the rights to the name,” Ahmad wrote. “The last extension of the agreement was made in 2013.”
“There are two possibilities: either EA really thinks it can sell its football games even without the FIFA brand, or we are faced with a simple tactics to make the deal public. “
Considering the extraordinary success of the football series, it is possible that FIFA wants to change the terms of the agreement and ask the publisher a lot more money for the use of the brand, so hinting that they have a plan B could serve to reduce the requests.