Fiat has inaugurated the new “FIATCafè500”Inside Casa 500, the museum dedicated to the iconic 500 and located on the fourth floor of the Pinacoteca Agnelli. The Turin car manufacturer has defined it as a new space of conviviality and meeting, where you can live an immersive experience in the history of the Fiat icon and the green future of the Italian brand and from whose windows, surrounded by suggestive art exhibitions curated by the Pinacoteca Lambs, it is possible to admire La Pista 500which is the most exclusive track in the world where only electric cars can be tested.
“The Fiat 500 is the icon of the turtleneck, but there can be no turtleneck without conviviality, feeling good together and enjoying beautiful, unique and extraordinary places that have marked history and continue to do so. – stated Olivier Francois, CEO of Fiat and CMO Global of Stellantis – For this reason, the Casa 500 museum, which looks to the future of the brand, enhancing its roots, has evolved giving life to the new ‘FIATCafé500’, a place designed to welcome people who visit the Casa 500 museum to discover the vision of the brand. on the sustainable, responsible and electric mobility. And from its windows you can see the exclusive La Pista 500 where the public can stroll and enjoy the landscape surrounded by art and test the New 500, symbol of joy and lightheartedness, of Italian design and Italian turtleneck “.
The project was commissioned by Agnelli Art Gallery and curated by Studio Lamatilde, and reflects the industrial approach, merging the languages of the Lingotto roof: architecture, industrial archeology, artistic experience, landscape and nature. The result is a metal body that becomes a welcoming and immersive “cockpit”, characterized by materials, images and memorabilia that trace the long history of the Fiat jewel. As mentioned, its windows open the view to the spectacular La Pista 500: we are talking about a green lung at a height of 28 meters with more than 40,000 plants of over 300 different native species, which allows you to experience an evocative journey on the roof of the city in the green. combined with an exclusive path dedicated to test drive of the new 500.
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