The group has acquired brands such as Blue Bunny, Blue Ribbon Classics, Bomp Pop and Halo Top
Ferrerothe big Italian sweets (and not only), “you eat” the group Wells, US giant in the sector, owner of ice cream brands such as Blue Bunny, Blue Ribbon Classics, Bomb Pop and Halo Top. An acquisition that falls “as part of Ferrero’s strategic growth in the ice cream category and Wells’ vision to foster rapid growth,” reads the press release. Wells has grown into the largest family-owned ice cream company in the world since it was founded in 1913 as a dairy delivery company.
Wells Enterprises however, it will remain “an autonomous company with its offices in Le Mars (Iowa), and manufacturing operations in Le Mars (Iowa), Henderson (Nevada) and Dunkirk, (New York),” specifies the note. After closing the transaction, Mike Wellsfounding family member and current CEO and Chief Engagement Officer, will act as a consultant in order to support the transition and maintain his active role in the Le Mars community. Liam Killeencurrently chairman of Wells, will be named chief executive officer and the existing leadership team will remain in place.
The operation thus consolidates the expansion strategy of the Ferrero group in North America after the acquisitions of Fannie May in 2017, the former confectionery business of Nestle in Usa and the business of cookies and fruit snacks of Kelloggs occurred the following year. The expansion of the North American footprint was further strengthened through the affiliated companies, with the acquisition of Ferrara Candy Company in 2017, manufacturer and leader of the US candy market with its own brands Nerds, Trolli, Sweet-tarts and Black Forest. The transactionsubject to customary closing conditions, expected to end in early 2023. The terms of the transaction are still unknown.
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