[Rassegna stampa] – The Ferrari is put on the market, at least at the level of main sponsor as regards the golden world of Formula 1. This is revealed by the Gazzetta dello Sport, who tells today, in an article by Mario Salvini, how after 48 years of honorable collaboration the relationship with the historic US brand of the tobacco industry – Philip Morris International – has reached historic lows. In the golden years of the Schumacher era, the red single-seaters sponsored by the group’s best known and most profitable brand, Marlboro, made history. For years this same name has joined that of the Cavallino in the official denomination of the Scuderia. Of that memory, only the faded green of Mission Winnow remained.
“No more Mission Winnow. The Philip Morris brand seems destined to leave the Ferrari body – reads on the rosea – […] the news is one of those that make you think of an era that is closing. Because Philip Morris and Ferrari have been racing together in one way or another for 48 years. […] certainly the coffers of Maranello will notice, given that the agreement up to this year has yielded a quantifiable figure of around 125 million euros per season. At the moment, Ferrari continues to speak with Philip Morris to see how the collaboration continues […]. If not, other potential high-level partners will be evaluated for the role of main sponsor, but without haste: the existing portfolio […] enough and more not to give rise to major worries in Maranello. Especially in consideration of the budget cap which limits the team budget to 145 million. Although it is true that pilots’ salaries remain off the roof and historically it has always been Philip Morris who paid them. […]. […] the not so young will remember it on those of Clay Regazzoni and Niki Lauda. On the suits, but not on the car. Apparently at the express wish of Enzo Ferrari. […] in 1997 […] the red changed its name to Scuderia Ferrari Marlboro. And Philip Morris did the reverse, albeit only in the UK: all red cigarette packs. It was a lucky match, with Michael Schumacher’s 5 titles. Then more and more nuanced, due to the more restrictive laws. Moving from the 2007 barcode to the Mission Winnow. Articulated message: detached Win Now, means “win now”, attached, “Winnow”, is a verb from archaic English that we could translate as “spin”, the operation of removing the chaff, the impurities […]. It is understood that sponsorship, […], it was becoming an unwarranted investment. Times change, F1 changes “.
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