For entertainment professionals in just 7 months raised 4.7 million. “Unita Scene” has concretized support for the restart of the sector (from music workers to art workers) among the most damaged by the covid emergency
The solidarity fund, born on the impulse of Fedez with the willingness of the artists to support the show business workers, has drawn the sums of his first budget, 8 months after birth, at quota 4 million 780 thousand euros. “An incredible result” comments the rapper, but during the presentation of the results he does not care about Franceschini: “I am addressing him directly: less propaganda is more pragmatism. More facts. So as not to be proven wrong, as has been the case so far. It would be time for the financing did not go just as usual elite club “. The initiative, explains Fedez, “was born from the idea that each artist, in addition to his own contribution, could exploit his relationships with brands and try to join forces to bring as much money as possible into an incubator”. They joined the project 154 artists, 113 brands, more lenders big such as Intesa San Paolo, Amazon Prime and the Soka Gakkai Buddhist Institute.
The one made by United scene it was “a show of choral solidarity”. The private fund, managed by the Cesvi Foundation in collaboration with La Musica Che Gira and Music Innovation Hub, managed to collect nearly 5 million. “The proof that through a collaborative and unitary approach in the Italian music and artistic supply chain it is possible to provide, in the name of social responsibility and innovation, concrete answers to emerging needs, such as those that have literally invaded the music and entertainment sector in the last year ”explain the promoters.
The hope is that the project “born from the thrust of those who love this world and know it because they live it every day”, and that “it represents an intervention model based on an ecosystem where artists, entrepreneurs and individual realities” have managed to give support to situations who were alone partially reached by the institutions“Set the tone for further solutions. “With the latest contribution, the Project Announcement – they continue – we want to, on the one hand, prospectively support a restart of the supply chain, contributing to the organization of initiatives that otherwise could not have taken place and, on the other, underline once again how much the supply chain is fragile and weak towards the institutions ”.
Unita Scene, the meeting moderated by Cristina Parodi