After Volkswagen, Ford is also starting to look at it with a more concerned eye competition from Tesla. In recent days, the CEO of the German brand Herbert Diess had admitted that he was worried about the Wolfsburg production site, which could have suffered a job cut to allow the company to keep up with the Palo Alto carmaker; this time it was Ford CEO Jim Farley who expressed his thoughts on the rivalry with Tesla, explaining how the Blue Oval brand can no longer ignore the competition with Elon Musk’s company.
“If Ford were a trillion dollar company, our shares would be worth about $ 250 per share. Let’s think of Tesla: they have huge resources, intelligent people, and now their Model 3 has become the best-selling car in Europe, even among the non-electric ones “Farley commented. Ford’s number one then praised the Tesla’s sales methodology, pointing out: “Tesla has a very direct sales model: there are no intermediaries, with three or four clicks you can configure your car without complexity, and then proceed with the delivery. This is one of the things we can learn from them ”. Another aspect in which Tesla is ahead according to Farley is related to batteries, in his opinion less expensive and more efficient at the same time.
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