“Ita Airways, from today the name of the company is this. It is a name that looks ahead, looks to the future ”. On the occasion of the start of the new airline, the CEO of Ita Fabio Maria Lazzerini unveiled the new company name. Not only “Ita” and not even “Alitalia”, despite the fact that the company bought the brand for 90 million, together with the alitalia.com site. The new name is Ita Airways and the new one site Sara ita-airways.com.
At first the planes will be those of Alitalia, but when the new jets ordered by Airbus arrive, the company will change colors. The planes will be blues and of the old Alitalia there will remain only a recall on the tail and on the engines. “We wanted to keep the colors. Green and red – said Lazzerini – which are the same as those of Alitalia and the purchase of the brand reflects our logic: do not waste a value ”.
The CEO then recalled the company that flew for the last time on October 14: “We come from a glorious past, the men and women who have worked for 74 years have carried around a brand, we don’t want to forget it but we want give an idea of novelty because we are completely new “.
“Ita Airways, from today the name of the company is this. It is a name that looks ahead, looks to the future ”. On the occasion of the start of the new airline, the CEO of Ita Fabio Maria Lazzerini unveiled the new company name. Not only “Ita” and not even “Alitalia”, despite the fact that the company bought the brand for 90 million, together with the alitalia.com site. The new name is Ita Airways and the new one site Sara ita-airways.com.
At first the planes will be those of Alitalia, but when the new jets ordered by Airbus arrive, the company will change colors. The planes will be blues and of the old Alitalia there will remain only a recall on the tail and on the engines. “We wanted to keep the colors. Green and red – said Lazzerini – which are the same as those of Alitalia and the purchase of the brand reflects our logic: do not waste a value ”.
The CEO then recalled the company that flew for the last time on October 14: “We come from a glorious past, the men and women who have worked for 74 years have carried around a brand, we don’t want to forget it but we want give an idea of novelty because we are completely new “.
“Ita Airways, from today the name of the company is this. It is a name that looks ahead, looks to the future ”. On the occasion of the start of the new airline, the CEO of Ita Fabio Maria Lazzerini unveiled the new company name. Not only “Ita” and not even “Alitalia”, despite the fact that the company bought the brand for 90 million, together with the alitalia.com site. The new name is Ita Airways and the new one site Sara ita-airways.com.
At first the planes will be those of Alitalia, but when the new jets ordered by Airbus arrive, the company will change colors. The planes will be blues and of the old Alitalia there will remain only a recall on the tail and on the engines. “We wanted to keep the colors. Green and red – said Lazzerini – which are the same as those of Alitalia and the purchase of the brand reflects our logic: do not waste a value ”.
The CEO then recalled the company that flew for the last time on October 14: “We come from a glorious past, the men and women who have worked for 74 years have carried around a brand, we don’t want to forget it but we want give an idea of novelty because we are completely new “.
“Ita Airways, from today the name of the company is this. It is a name that looks ahead, looks to the future ”. On the occasion of the start of the new airline, the CEO of Ita Fabio Maria Lazzerini unveiled the new company name. Not only “Ita” and not even “Alitalia”, despite the fact that the company bought the brand for 90 million, together with the alitalia.com site. The new name is Ita Airways and the new one site Sara ita-airways.com.
At first the planes will be those of Alitalia, but when the new jets ordered by Airbus arrive, the company will change colors. The planes will be blues and of the old Alitalia there will remain only a recall on the tail and on the engines. “We wanted to keep the colors. Green and red – said Lazzerini – which are the same as those of Alitalia and the purchase of the brand reflects our logic: do not waste a value ”.
The CEO then recalled the company that flew for the last time on October 14: “We come from a glorious past, the men and women who have worked for 74 years have carried around a brand, we don’t want to forget it but we want give an idea of novelty because we are completely new “.