Facebook CEO Mark Zuckerberg was at the forefront of conquering not only the latest trends in virtual reality (VR) and augmented reality, but also fashion. At least that is how he expressed it by revealing your next smart glasses, as part of your partnership with Ray-Ban, which promise to be key in your metaverse.
This particular hardware announcement from the popular social network was confirmed Thursday by CEO Mark Zuckerberg at the presentation of the second quarter income statement.
“Looking to the future, the next hardware release will be our first Ray-Ban smart glasses, in partnership with EssilorLuxottica,” said the Facebook CEO. And I add: “Lenses have their iconic form factor, and they allow you to do some pretty nice things. “
The reasons for this move are clear: the metaverse.
Ray-Ban, one of the most successful companies on the market. Photo: Reuters
On the one hand, augmented reality glasses are a fundamental part of the new Facebook plans to build the metaverse, a multimodal technology platform that apparently will mix virtual and physical spaces and that will be used to shop, work and socialize.
Thanks to this metaverse, it will be possible, for example, to receive notifications that tell the user if they have the house or vehicle keys, for example. Or that the lenses connect with Google maps and guide the user’s route regardless of their means of transport.
The link with Ray-Ban
On the other hand, Facebook underlines with this association with the manufacturer of luxury lenses something as basic and as complex at the same time as aesthetics.
Unlike what marked the Google Glass design, a product loaded with aesthetic prejudices that did not have the expected impact on the public, Mark Zuckerberg hopes that the link with Ray-Ban will bring to the market glasses that “change the life” of those who wear them while feeling like they are wearing an accessory valuable and well designed.
Google Glass, a failed experiment.
It is not clear, however, when exactly they will arrive, much less their price.
Although they were initially scheduled to do so sometime in 2021, lthe pandemic modified the plans of many companies, and the CEO of Facebook, beyond confirming its development and launch, did not want to be too specific about it.
As published by the site The Verge, Facebook has not yet confirmed that these sophisticated glasses have a built-in integrated display, so that, for the moment, they do not fall within what is strictly known as augmented reality glasses.
Mark Zuckerberg is confident that augmented reality glasses will be a fundamental part of his metaverse. Photo: AP.
Nonetheless, Mark Zuckerberg framed this release as part of “Facebook’s journey to augmented reality glasses complete in the future. “The company has been working on this device for some time.
The negotiations of this agreement date back to 2019, when the US network CNBC revealed the contacts between Facebook and Luxottica, designer of the Ray-Ban, and that they were both working on a project that was codenamed Orion.
It is an investment with which Facebook expects dividends beyond the sales of the device itself and its technology.
“Ads are going to continue to be an important part of the strategy and probably also will be a significant part of the metaverse“Zuckerberg said of the future launch of these particular luxury glasses that are likely to have their place in the touted virtual space.