Starting next year, Formula 1 fans will be able to hold their favorite cars in the palm of their hand as the series has welcomed Hot Wheels as its new global partner. The 2025 season cars will be shrunk to 1:64 scale, and Hot Wheels will add another collection to its growing garage.
However, while waiting for 2025 to arrive and the F1 team cars to be scaled down, Hot Wheels has produced a special version of a “base” model to celebrate the latest collaboration. The Mattel brand has in fact produced a limited edition version with a customized Hot Wheels livery and also features interchangeable tires to imitate pit stops.
“This exciting collaboration with Mattel will combine the adrenaline of motor racing with the thrill of toy cars and offer the opportunity to see the details that characterize an F1 car, all in the palm of your hand,” said Emily Prazer, Chief Commercial Officer of Formula 1.
“It’s more than just a partnership – it’s a celebration of speed, creativity and innovation that will give fans a new way to approach the sport.”
The entire range will be available from 2025 and more products are expected as F1 further expands its portfolio with other partnerships, having recently also signed a deal with LEGO.
Hot Wheels F1 Partnership
Photo credit: Liberty Media
“Hot Wheels has always cultivated this spirit of challenge, so the partnership with Formula 1 is natural and exciting,” added Roberto Stanichi, Mattel’s head of vehicles and building sets.
“It will unite two of the largest fan communities in the world, sharing their passion for cars and racing. In collaboration with Formula 1, we have developed a program that allows children to recreate the thrill of F1 racing” .
“Like Hot Wheels, F1 is all about the thrill and performance of cars, and the expansive collection we have created will take F1 fans to the next level through digital and retail experiences.”
The deal with Hot Wheels aims to appeal to the growing number of young fans who want to play with small-scale replicas of their favorite racers’ cars, but at a more accessible price.
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