Alfa Romeo Racing continues to plan for next season and, after announcing the 2022 starting drivers, today completed the line up by unveiling the name of the third driver and the title sponsor for next season.
Robert Kubica will remain in Hinwil and will continue to fill the role of third driver, while Orlen, title sponsor of Alfa Romeo Racing already this season, will continue with the Swiss team again next year, appearing on the bodywork of the future C40.
In this way, Alfa Romeo will have Valtteri Bottas and GuanYu Zhou as the starting drivers in place of Kimi Raikkonen and Antonio Giovinazzi, while Kubica and Orlen complete the picture, becoming the strong points of a season that for the former Sauber must represent a turning point later. a 2021 stingy of satisfactions.
In the press release released by the team, Orlen made it known that it had confirmed its confidence in the team in view of 2022. The team soon concluded development of the C41 to focus on next year’s car. That’s why Orlen is confident for the coming season.
Frédéric Vasseur, Alfa Romeo Racing ORLEN Team Principal: “We are delighted to extend our successful partnership with PKN ORLEN into its third year. ORLEN is an instantly recognizable brand in a large and growing market and has proven to be a staunch supporter of team; their presence underlines and strengthens our will to be one of the most attractive teams in sport for global brands. Most importantly, we share a commitment to constantly improve, both on the track and in their business, and we are determined to continue growing together. Their activation campaign has been top notch, reaching fans across Europe and expanding access to the team and the world of Formula One and we can’t wait to unveil the next steps in this. program”.
Daniel Obajtek, chairman of the board of management of PKN ORLEN: “We operate globally and therefore we must be active in all sectors, including planning of marketing and sponsorship initiatives. The competition on the F1 track is broadcast by 99 televisions and ‘total audience, according to research carried out by the Nielsen studio, reaches 400 million viewers. The media equivalent for the ORLEN brand from the television broadcast alone until November 2021 amounts to over PLN 550 million. Therefore, the involvement in cooperation with Robert Kubica and the Alfa Romeo Racing ORLEN team is a strategic investment for us. As a company with international reach, we have successfully built a common platform for conducting marketing activities in the many markets in which we do business. This has paid off. , the ORLEN group recorded a net profit of PLN 2.9 billion in the third quarter of 2021 and has increased its market share in Slovakia and the Czech Republic “.
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