VideoOn the eve of the world climate summit in Glasgow early next month, Brussels is turning to professional football in its fight against climate change. A commercial featuring star footballers such as Luis Figo aims to encourage tens of millions of football fans in 57 countries to become more climate aware in their own personal lives.
“Football unites our continent and our planet. If we want to continue to enjoy our favorite game, we must – as a team – win the fight against climate change,” said EU Climate Commissioner (and football fan) Frans Timmermans. “But that is only possible if everyone participates. By taking small, personal steps such as traveling sustainably to the stadium, reusing the waste from our snacks or turning off a few lights when we watch TV.”
A few tips are already given to viewers when they see how Gianluigi Buffon with one well-aimed shot turns off the light, lowers the heating, switches off the TV and closes the refrigerator. Viewers can share their own ‘climate and football tricks’ on #EveryTrickCounts.
Thick 7 tons
“It is a different audience than we may have reached with our communication until now”, a Commission spokesperson defends the more than 7 tons that Brussels puts in the ad. According to the Commission, further costs will not be added, because it assumes that TV channels broadcast the film from the EU and the UEFA for free.
Brussels continues to rely on social media, and in any case, the ad will also be broadcast in stadiums over the next three years, from matches in the Champions League, Europa League and Uefa Youth Leagues up to the Euro 2024 championship in Germany.
Brussels and UEFA have previously campaigned together against, among other things, racism.
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