After the announcement of the partnership, Mkers And Mercedes-Benz Italy are pleased to officially disclose through a press release the Mkers Gaming House Powered by Mercedes-Benz. A place tailored for the players of the team which, exactly as it happens for companies belonging to traditional sports, combines the best infrastructures made available to players with all the technologies necessary for the creation of original content, positioning itself as a real Media Center. The structure represents a fundamental piece in the growth path of Mkers, as it symbolizes on the one hand the nerve center where the Pro Players can train, study the best strategies with the support of coaches and analysts and cement team spirit; on the other hand, the center for the creation of original contents, essential for operating at 360 ° in the world of entertainment.
Furthermore, the location is located in the beating heart of Rome, located in a unique historical context, among the magnificence of Imperial Forums, the majesty of the Colosseum and the boundless beauty of the Circus Maximus, with the clear aim of being philosophically linked to the place where the games in ancient times originated. Considering the uniqueness and exclusivity of the place, even internally the Gaming House was conceived taking care of every single detail of the furniture, trying to emphasize the peculiarities of the different areas including one Bootcamp Room, where the coaches can devise the best strategies and explain in detail all the tactics studied for the teams, and a Sim-Racing Room: the place where the Mkers e-racing team powered by Mercedes-Benz can train at their best for official races , taking advantage of the avant-garde Official Driving Simulator of the team. A real “garage” gaming, embellished by the presence of original Mercedes-Benz design objects.
But not only eSport: in the Mkers Gaming House Powered by Mercedes-Benz there is also a lot of attention to the community and to the creation of content thanks to the Streaming Room. In fact, in it, players and creators have everything they need to transmit content and to actively dialogue with the public. From the streaming of training sessions to the commentary of the most important events, passing through entertainment content, the room represents the window through which Mkers can get in touch with their fans.
Finally, the space dedicated to recreation and relaxation certainly could not be missing, a Lounge Room where players can relax, share the pre-competition adrenaline and rejoice together in the team’s victories.
“We are proud to officially unveil the Gaming House powered by Mercedes-Benz“- declared Thomas De Gasperi, President of Mkers -“The structure represents an important step forward for Mkers, able to push our teams to give their best during eSports competitions. In synergy with Mercedes-Benz Italia, which has always been synonymous with quality and vision for the future of the automotive industry, we are sure that the structure can provide a great boost to the Italian eSports sector, contributing to its growth and international appeal.“.
“The universe of eSports has a strong affinity with our brand, especially in this phase of profound transformation that is revolutionizing the world of individual mobility.“said Mirco Scarchilli, Head of Brand Experience at Mercedes-Benz Italy.”For several years we have already entered this world, which allows us to share our values with a very young and heterogeneous audience, a vast pool of opinion leaders with a very strong potential and a great amplification through social channels.“.
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