The survey of Women in the Real Estate Market, conducted by Datastore in partnership with real estate marketing specialist Raquel Trevisan and the Women in Imobiliário movement, heard more than 800 Brazilian professionals about female representation in the sector.
The survey showed that 93% of the interviewees recognize that they have been conquering significant spaces and 39% have the perception of getting the same opportunities as men, but only 28% mentioned leadership positions held by women. But it is when the study investigates the routine of abuses that the number is frightening: 61% claimed to have suffered sexual, moral or verbal harassment, and 21% did not report it for fear of losing their job and for not believing in punishment.
In addition, 44% had difficulty returning to work after motherhood and 61% believe that being a mother in the sector is still taboo.
“The real estate market is sexist, masculine and masculine”, observes Elisa Tawil, creator of Mulheres do Imobiliário, executive at eXp Brasil and author of the book Proprietárias – The rise of female leadership in the real estate sector (Maquinaria Editorial).
Director of MBigucci, lawyer, architect and urban planner Roberta Bigucci, says that she joined her father’s company at the age of 13 and today, with 35 years of experience, both among employees and in management, women are the majority. “It improved a lot, but I lost count of the times I had to almost scream to be heard. At first I thought it was normal, but I realized it was just me.”
The COO of Setin Incorporadora, Bianca Setin, who has also worked at the company since she was a girl, had been in the position for five years when she read an interview with her father saying that she did not have a successor. “The next day, at seven in the morning, I sat down to talk to him. He was surprised, he said that I had never shown this desire. I said that I wanted him to teach me how to be the successor”, she says. “Today, decisions are taken together between the two of us.”
Bianca says she pays attention to equity. Currently, 63% of the team are women, with 52% in leadership positions. “Of the six managers, four are women. This makes us able to implement a lot of things with a female vision”, she explains. “Women have an ambivalent look, which encompasses the whole and the details at the same time. It’s a way of predicting chaos.” The information is from the newspaper The State of São Paulo.
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