Usain Bolt-Epson, partnership. Promotion campaign for EcoTank cartridge-free printers
Usain Bolt, the greatest sprinter of all time with eight Olympic gold medals, will be the face of Epson: the champion protagonist of an important campaign to promote EcoTank cartridge-free printers (on online banners, on promotional materials for points of sale and on social media). With his cheerfulness and lightheartedness, Usain will demonstrate how it is possible to print with the EcoTanks in complete peace of mind for up to three years, without cartridges to replace.
The campaign will also involve the Epson ReadyPrint program, which allows people to save up to 90% on printing costs2 and get ink straight to home before it runs out.
EcoTank printers do not use cartridges, but are supplied with high yield ink bottles: a complete set contains an amount of ink equivalent to that of 72 cartridges. Since their launch in 2010, more than 60 million EcoTanks with high-capacity ink tanks have been sold worldwide, allowing customers to save money and be more environmentally friendly. With models ideal for printing at home or in small offices at a very low cost per page and with ease, Epson has recently revamped this award-winning range: all new EcoTank printers are equipped with Micro Piezo cold technology to reduce not only energy consumption, but also the number of spare parts to replace.
Speaking of the partnership, Yoshiro Nagafusa, President of Epson Europe, said: “Usain is the perfect testimonial: his reputation and engaging character will give impetus to our low-cost printers with a fun, one-of-a-kind footprint. More and more people are working from home and the modern family is more and more dynamic, so now is the right time to further promote our EcoTank printers and the cost savings they offer. “
Usain Bolt commented: “I am thrilled to work with Epson to promote EcoTank printers. I only choose partners who can make a real difference. EcoTank printers eliminate the hassle of printing with cartridges, helping to make life a little more. Easy. But that’s not all. With Epson I share many values, such as creating a better future. Epson’s goal is to build trust through products that help communities grow and thrive. For me it’s about inspiring others to pursue their dreams, be they big or small “.
In Germany and Great Britain, Epson’s two largest markets in Europe, the campaign will also have a version with TV commercials which, along with some extra content shot during filming, are available on Epson’s YouTube channel at https: // www.youtube.com/user/EpsonEurope
1 Based on 100 page per month print volume and lowest yield with first ink set2 ReadyPrint EcoTank – Save up to 90% on printing costs. The calculation for Epson ReadyPrint Unlimited includes the supplied ink bottles (i.e. included with the printer), the related one-time activation fee for the printer, and the subscription cost for printing the maximum number of pages in the relevant plan for a period of 5 years, compared to the average cost of purchasing a printer (multiple sets of cartridges) and printing the same number of pages (A4 prints in accordance with ISO / IEC 24711) with the original consumables used by the top 50 best-selling printers (according to market data from the GfK Inkjet Printing Devices and Inkjet Printing Cartridges Point of Sale panel for Germany, France, United Kingdom, Spain and Italy in the period from April 2019 to March 2020). Page cost calculated with reference to the average printing costs for the 50 best-selling models, calculated by dividing the related revenues from the sale of the cartridges and the total yield per sales unit (according to market data from the GfK Inkjet Printing Cartridges Point of Sale panel for Germany, France, United Kingdom, Spain and Italy in the period from April 2019 to March 2020).