Among the great initiatives of startups in the country, which refers to those technology-based startups, there are several projects that seek to revolutionize processes within companies and become allies for digital transformation through emerging technologies such as big data and the Internet of Things (IoT).
In the ecosystem of Colombian entrepreneurship there are already developments such as the one promoted by fourth company, which seeks to optimize the processes of delivery and return of products from large retail or retail stores through lockers smart devices that allow you to increase efficiency in online purchases. The company leverages itself in the development of a software Y hardware that not only reduce costs in the implementation of this type of technology, but can also be easily integrated into the platforms that are used by businesses.
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On the other hand, Inmotion Group and Human They seek that the data generated by companies become the best input for decision-making and generation of strategies that allow leveraging the growth of corporations. The first of these is directly focused on sustainable mobility initiatives, through analysis of the behavior of this sector, in order to generate environments that are capable of quickly adapting to dynamics and needs. We tell you what their success stories are
Fourth: Colombian export technology
The starting point of Cuart, which previously had the name of Digital Spaces, to start designing and manufacturing machines vending or food vending machines was to make them much cheaper than those currently on the market, which could cost up to 10,000 dollars.
“We started thinking about how we could make these machines cheaper. That allowed us to create a technology that was very simple in terms of its electronics, in order to reduce expenses, and a firmware that allows it to be operated and integrated in a very simple way. This allowed us to have an invention patent for a product delivery and return system.”, says Guillermo Hernández, executive director of Cuart.
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This allows companies to streamline this procedure and reduce delivery costs by up to 90 percent.
With this done, the startup, which has been in operation for five years, began to evaluate the business model and realized that this technology could also be implemented in lockers and warehouse lockers for the physical delivery of products purchased by users through e-commerce platforms.
The technology works through the internet, the electronics that is integrated into the lockers acts as if it were a robot that is controlled from the cloud, which allows the team to act intelligently, determining whether to make the delivery or receive a return. of an order. This achieves that the user who made the purchase through a QR code that is read by the machine, located at certain points in the warehouse, receive or leave the product without the need for a company employee to carry out this procedure.
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“This allows companies to optimize this procedure and reduce delivery costs by up to 90 percent,” says Hernández.
The success of this invention has led Cuart to currently operate in Colombia, Chile and Peru, through stores such as Falabella, Cruz Verde, Homecenter, TCC, Abbott, Cencosud, among others.
This Colombian venture managed to close sales during 2021 for close to one million dollars. Among its future plans is entering the US and Canadian markets, where, Guillermo Hernández points out, there is still no similar technology in terms of cost and efficiency characteristics.
Inmotion Group and Human: the revolution with data
Eight years ago, a group of friends, graduates of the Eafit University, in Medellín, began to work on an idea of how to make it possible for people to move around the city in a better way. To begin with, they decided to work on the development of a electric bicycle with production on an industrial scale and in this execution process they realized that they had to go further and offer an option that would allow organizations –public and private– to create mobility optimization strategies from a sustainable perspective.
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“Throughout this process we saw great potential in data analytics and we began to understand that behind the information it allowed us not only to understand the panorama but also to develop strategies from there”, assures Manuela Calle, Marketing Director of Inmotion Group.
We saw great potential in data analytics and we began to understand that behind the information it allowed not only to understand the panorama but also to develop strategies from there
This led them to operate with data science, using artificial intelligence, machine learning Y big data with the preparation of a software, in order to have a better understanding of mobility behaviors in organizations.
It was this exploration that led them about eight months ago to create a new venture: Human, which is also based on data, but points to a corporate approach, so that the growth of companies is enhanced through information. , with business intelligence, transactional analysis, among others, to develop scaling strategies.
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“We link data analysis with strategies, aiming at something that is known as the growth hacking, that what it is about is getting companies to grow from the information they themselves have and that today they don’t know how to use”, Calle points out.
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