The employee of the future is already among us. The mobile worker, with flexible hours and surrounded by technology is a reality in various companies. The covid-19 crisis has led thousands of staff to adopt a new work life full of video calls, chats and virtual presentations. The jump has been made at forced marches. Despite this, 68.8% of teleworkers are satisfied or very satisfied with this form of employment, according to a survey by the Center for Sociological Research (CIS), dedicated to examining the effects of the pandemic. “Technology, in a certain way, has empowered them,” says Andrés Fernando López Hedoire, director of Product Marketing at Telefónica Empresas. “They decide the time, the place and how to carry out their tasks,” he says.
And faced with this reality, companies have turned to the search for solutions to make remote work much more agile, comfortable and, above all, healthy. Because assigning employees the best tools to take care of their well-being has become one of the main demands. “A healthy and satisfied worker is always more productive,” emphasizes López Hedoire. Human resources areas have already emphasized this relationship and will consider the health of professionals as the number one priority in their organization, according to a study by Manpower.
The key work incentive is to get the most out of this digital environment that allows you to reconcile your personal life with your work life. However, it is not easy. Today, home and office are in one place. “Before the pandemic, the physical space marked a lot what we were doing. Now, in the same place we have two lives ”, continues the Telefónica expert. This phenomenon has caused an extension in schedules and a feeling of being connected at all times. For example, 74% of Spaniards who telework say that they feel they are immersed in the culture of “always available” at their job, says the Cigna study, Covid-19 Global Impact.
According to the analysis of the health insurer, changes in the work environment have led to 45% of working Spaniards admitting that they suffer from work-related stress. “You have to give the employee space to breathe, because that has a great impact on their productivity,” says López Hedoire. Analysis, such as that of the iOpener Institute of Oxford, speak of a decrease in performance when the conditions of work happiness are not optimal. Solutions must be adapted to the current situation. And they must evolve as the work and health environment changes.
Technology, in a way, has empowered remote workers. They decide the time, the place and how to carry out their tasks
Andrés F. López Hedoire, Director of Product Marketing
Employees have found that technology is a useful tool not only for work, but for interacting with other aspects of their lives: from healthcare and sports to food. In this sense, Telefónica has launched the Movistar Salud service to take care of employees. The tool has three pillars: 24/7 primary care medical video consultation with specialists (including psychological care), digital pre-assessment of symptoms through artificial intelligence and an exercise routine plan that is combined with patient care. feeding.
Effects of covid-19
The technology firm’s service is not trivial. An analysis by the consulting firm McKinsey explains that three trends have accelerated due to covid-19: electronic commerce, the automation of some jobs and telemedicine. “Employees are increasingly digital and want increasingly innovative and close services,” summarizes López Hedoire.
Furthermore, 74% of Spaniards say that health programs are crucial when deciding which company they want to work for, according to the 360 ° Wellbeing Survey 2020 study. Take advantage of telemedicine, explains the Telefónica expert , not only saves time, reduces travel and reduces waiting lists, but also contributes to increasing productivity in companies.
At the beginning of the pandemic, the great priority of companies was to offer their staff the necessary technological tools that would allow them to work collaboratively remotely and safely (equipment, internet connections …). “We saw that the demand for video conferencing solutions, for example, grew by 80%,” he adds. But technology by itself does not transform anything. To guarantee the success of the digital transformation, technology has to be accompanied by a cultural transformation in the company. And going one step further, the focus should be on employee health and care. That will be the way forward in the post-pandemic world. “Teleworking is here to stay. There is no going back, ”concludes López Hedoire.
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