The products of the Murcian firm are purchased by 75.9 percent of consumers, according to the Kantar Worldpanel ‘Brand Footprint’ ranking
The ElPozo brand is once again, for the seventh consecutive year, the most present in Spanish homes, according to the ‘Brand Footprint’ ranking drawn up by the consulting firm Kantar Worldpanel, the largest study of consumer brands based on actual purchases in the past anus. The products of the Murcian firm are purchased by 75.9 percent of consumers, that is, it is preferred by eight out of ten families.
The food company is ahead of Coca-Cola and has achieved 120 million consumer contacts. ElPozo is the only brand in the ‘top-10’ that maintains the figure compared to the previous year.
The ‘Brand Footprint 2022’ study identifies the 50 consumer brands that are most frequently purchased in Spain. This report, which reflects purchases made by households, is based on consumer contacts, which are built from the number of buyers of a badge and the frequency with which they purchase it.
This year’s report reveals that the ‘top-10’ brands share a series of attributes such as their commitment to innovation, investment in advertising, the use of promotions and the increase in their presence in regional distribution chains and in the online sale.
The general director of the company, Rafael Fuertes, has received recognition from the consulting firm Kantar for being among the ‘top-10’ of Spanish brands.
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